ElSewedy University of Technology (SU Tech) had the honor of welcoming a distinguished delegation from Akhbar El Youm, one of Egypt’s most prominent newspapers, to discuss strategic public relations initiatives and future collaborations.
The delegation included Mr. Alaa Afifi, CEO of Akhbar El Youm; Mr. Mostafa Abdo, Chief Editor of the digital newspaper of Akhbar El Youm; Mr. Alaa Hafez, Editorial Director of Akhbar El Youm; Mrs. Hend Fathy, Writer and Journalist; and Mr. Ahmed Abbas, Editorial Director and Chief Executive Officer of the Digital and Visual Content Unit. Their visit provided an opportunity to exchange insights on media relations, institutional branding, and the evolving landscape of digital content.
During the visit, the delegation met with SU Tech’s President, CEO, and Director of Marketing to discuss public relations strategies aimed at enhancing the university’s outreach and engagement. The discussion focused on strengthening media presence, leveraging digital storytelling, and building partnerships between academia and the media sector.
SU Tech’s leadership expressed appreciation for the visit, highlighting the importance of collaboration in shaping the future of higher education and media relations. This engagement marks the beginning of a promising relationship, reinforcing the university’s commitment to knowledge exchange and institutional development.
The university looks forward to future collaborations with Akhbar El Youm, recognizing the role of media in shaping public awareness and perception. SU Tech remains committed to expanding its communication strategies to ensure its vision, achievements, and contributions reach a wider audience.